The Road Ahead for Browsing

Tuesday, August 14 at 6 am | Share/Send | Comments (11)

Today is quite possibly the healthiest time for the Web-browsing industry — ever. Innovation is happening rapidly again, and since all of it is tied to the Web, this is helping to make the browser market competitive again, too. And you know what healthy competition means: better Web technologies and better user experiences — across all platforms.

By Samuel Sidler

More and more, the Internet is changing the way we compute. Interactions that once took place in dedicated desktop applications are now moving onto the browser. Companies like Microsoft and Google are betting their businesses on the continuation of this trend (Windows Live and Google Apps for example) improving the quality and robustness of the browser as they do so. If they succeed, the Web browser could ultimately become “the app to rule them all.”

Contrary to this, some companies are trying to shift our computing interactions back onto the desktop: namely, Apple, Joost, Songbird, and Miro.

And I’d be remiss if I didn’t mention the third platform: mobile computing. Mobile browsing is still very much in its infancy, but innovation on the mobile platform is moving faster than ever. What you are able to do today on your cell phone (surf the Web, view digital media) isn’t anywhere nearwhat you’ll be doing in five years.

Some mobile operators are more progressive than others. While many mobile providers still develop their services and applications for the most common protocols, WAP and XHTML Basic, Apple, however, has ben on the “real” web for its iPhone, following Nokia and advancing its Web-kit rendering engine.

To borrow a phrase from Bill Gates: Where does the ‘Road Ahead’ in computing lead over the next few years? What is the right platform to bet on: the browser, the desktop, or mobility?

I believe, in many respects, that everyone is right. Over time these platforms will be adapted to integrate more and more with each other. Imagine surfing to Google Docs and a custom toolbar appears in your browser (hopefully Firefox or Camino), making your browser feel just like a traditional word processor.

Likewise, desktop applications will provide simple, clean interfaces to the Web apps with the added bonus of tighter integration with your operating system. As Web browsers improve their robustness, and desktop applications begin to fully utilize the Internet, the line between a Web app and a desktop app will blur. This is a Good Thing.

And then, of course, there is mobile.

It’s hard to even begin to visualize the path that mobile browsing could take. If the iPhone succeeds (and similar phones from Nokia succeed in its wake), other handset makers will have the desire to compete. Competition will spawn more innovation, and suddenly the prospect of holding the “real Web” in your hand is plausible.

On the other hand, if the iPhone succeeds only in a niche way (meaning no other vendor finds a place in this space) consumers will be stuck with all the currently awesome (read: horrible) mobile specs for years to come. My heart wants the iPhone to catalyze change in the mobile space, but my mind just isn’t sure that one device (even one as remarkable as this) can do it.

But over all, one thing is certain: today is quite possibly the healthiest time for the Web-browsing industry — ever. Innovation is happening rapidly again, and since all of it is tied to the Web, this is helping to make the browser market competitive again, too. And you know what healthy competition means: better Web technologies and better user experiences — across all platforms.

Samuel Sidler is a QA Engineer for the Mozilla Corporation and the Team Coordinator for the Camino Project. His thoughts, however, are his own and not his employer’s.

Comments

The road ahead for browsing « François Schiettecatte’s Blog on August 14th, 2007 at 1:00 pm

[...] The road ahead for browsing Very good article over on The Future of Software (part of the GigaOM network) titled “The road ahead for browsing“. [...]

GigaOM Om’s WallStripped, Blackle, VM Ware and more « on August 14th, 2007 at 3:49 pm

[...] — across all platforms, writes Samuel Sidler, the Team Coordinator for the Camino Project. Read more [...]

Alex on August 14th, 2007 at 4:34 pm

This doen’t really talk about the future at all. How will browsing change? Will authoring become a first class citizen to browsing, with all the UI and tools to support it? Will extensions become standardized so we don’t have to have two codebases for toolbars and BHOs? How do we better leverage history, favorites, and other data to improve the experience? Can social networking apps become a foundational part of the browser, or is that a loosing proposition for users with our fickle social habits?

I have to say I am highly dissappointed in this article. Not up to the standard I would expect from GigaOM.

NewTeeVee What’s on GigaNET: NewTeeVee Picks « on August 16th, 2007 at 7:07 pm

[...] Future of Software: The Road Ahead for Browsing. Read more » [...]

Web Worker Daily » Blog Archive What’s on GigaNET: WWD Picks « on August 16th, 2007 at 7:30 pm

[...] Earth2Tech: How the Physical Distribution of Digital Goods Impacts the Environment. Read more » * Future of Software: The Road Ahead for Browsing. Read more » * NewTeeVee: Truveo relaunches. Its pretty good. Read [...]

Hans-Peter on August 17th, 2007 at 10:52 am

As more and more task move to the web, I expect we are going to see more extensions like this one

http://www.iopus.com/imacros/firefox/

to automate web browsing. I am surprised browsers do not have a VBA like language built-in.

Erkko on August 18th, 2007 at 12:58 pm

Great article! We are really in the 2nd age of the browser now.

I however have to disagree with you on the situation of mobile browsing, it is actually better than many think. High-end mobile devices are catching on to the desktop browsing fast and many changes will happen in 1 to 2 years.

Also, the high-end will converge with the desktops on the ability to integrate the web and the device. We will see this happen with technologies such as web runtimes.

Service Level Automation in the Data Center (James Urquhart) on August 18th, 2007 at 8:20 pm

[...]I believe the telecom providers have never moved beyond being the plumbers, though innovative plumbers that have figured out all kinds of ways to charge you for every turn of a faucet. Doubt me? Just look at the Web 1.0 world. Every single Internet access provider I have used has offered me a “home page” of their making, with supposedly advanced services for accessing mail, news, search and other key features of the early Internet. And in every case, I quickly replaced their tired page with either my My Yahoo page or Google. Not a single one was able to offer me anything innovative enough to see them as leading edge technology in the Web content space.[...]

nosey on September 4th, 2007 at 2:40 pm

@erkko - we may well be in the second age of the browser, but we’re still very much in the first age of the website. unless you want to restrict yourself to the few sites that function in anything like an enjoyable to use way then the only alternative is something like pocketsurfer - relatively cheap, and able to acccess the “real” internet from a mobile device

The Amazing Rise of WebKit Mobile « GigaOM on November 13th, 2007 at 6:31 pm

[...] seems to be in the mobile world, where no browser has been able to establish an IE-like hegemony. Sam Sidler, who has been working on the open source Camino browser, in a recent essay wrote, Mobile browsing is still very much in its infancy, but innovation on the mobile platform is moving [...]

mathiastck on February 22nd, 2008 at 12:24 am

The battleship Nokia won’t be “following in the wake” of the dinky known as the Iphone. Every movement anyone has ever made in the mobile ocean has been charted against Nokia’s position.

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